The dark side of social media takes a consumer psychology perspective to online consumer behavior in the context of social media focusing on concerns for consumers organizations and brands using the concepts of digital drama and digital over engagement established as well as emerging scholars in marketing advertising and communications present research on some unintended consequences of . The dark side of social media takes a consumer psychology perspective to online consumer behavior in the context of social media focusing on concerns for consumers organizations and brands using the concepts of digital drama and digital. Letters to the editor food the feed relish austin austin restaurant news austin dining guide epaper subscribe as low as 99 weather and traffic 83 close commentary the dark side of social media is data privacy opinion by angeline close scheinbaum and kristen sussman special to the american statesman lawrence jackson cardboard cut outs of mark zuckerberg facebooks chief . There is a dark side to social media that more people ought to be discussing digital drama and unintended consequences for consumers brands or business and each brings new privacy considerations challenges and opportunities for consumers and advertisers awareness is the first part of addressing the dark side of social media then we have to address problematic unintended consequences . Angeline close scheinbaum is an associate professor in the stan richards school of advertising public relations at the university and editor of the book the dark side of social media a consumer psychology perspective
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